The Stories Behind the Brands

Jennifer is an out-of-the-box thinker with more dreams than one label can hold. Every brand she creates has a personal story behind it.

'Wali' was her first brand, inspired by the person whose love first drew her to fashion design.

'Moxex' (pronounced “Moses”) honors her youngest son, Moses, with a spelling as unique as she is.

'J•LOVE' combines the “J” in her name with her favorite word and the word she lives by, reflecting the love she holds in her heart for everyone.

'Jennifér' and 'Unique' grew out of creative problem-solving. When the names she first wanted were taken, she gave them her own signature twist.

'Michener' was created so her father could see the family name on her designs, as a tribute to him and to the 'Michener' family legacy.

The Brand name 'Jennifer Michener' is her statement of resilience. After years of being bullied and put down, both in person and online, she put her own name on her work to show that she never gave up.